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Euphemism

Why are "recycling centres" euphemistically named? My local one has separate collections for batteries, paper, cardboard, large electrical items (TVs etc.), small electrical items, white goods, garden waste, wood, yellow pages and catalogues, waste oil, lightbulbs, tins, glass bottles, plastic bottles... etc etc.

Sure, if it doesn't fit one of those categories then it goes into the great big skip, but recycling centre is hardly a euphemism.

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