Or maybe ...

Or maybe it's just about generating publicity. Rumours are good for doing that.

Apple fanbois will buy Apple, the rest of us ( Linux and Windows fanbois ) will simply wonder why anyone wants to run OSX at all. So while the minority of poverty-struck OSX fanbois who cannot afford Apple hardware bitch, everyone else looks-on bemused, Apple get a heap of free publicity.

Hackintosh fanbois need to wake up and realise Apple has no love for them, the rest of us don't really care. Apple has little love for anyone but Apple fanbois.