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operator profits?

All of the operators want to keep their voice revenues as high as possible... and in my opinion, the fact that the phone is "subsidised" is in a lot of cases a blatent lie.

Why do "pay as you go" recharge cards cost more per minute than a subscriber phone? There is nothing to subsidise in this case, so the extra cost is pure profit, but with the risk (to the operator) of the phone user bugging out to another operator when the credit has expired - A pay as you go plan should be cheaper, especially if you already own the phone, and if it was, they would have more happy customers.

Why do a lot of phone renewal plans (that lock you into a multi-year contract upon renewal...) cost as much or more than an unlocked & unbranded phone from e-tailers on the innerneck (even or Lidl's low cost stores)?

All of these mobile operators make money out of selling you somthing "cheap" and lots of it. Sell flat rate plans, and you will get happy customers, and you would keep your customers if you were the only operator proposing this sort of offer - but maybe not happy shareholders, and since when did a mobile company (or isp?) really care supplying value & quality to it's customers?

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