Girly Geekdom - Stereotype Bingo & The pink thing!
There is definitely a place for pink, (a small female market) but there is also a larger female market that demands style, function and usability (all of which Apple seem to have got right - and many who know me also know I'm not an apple fan - I don't own a single apple product!)
Recently over at Girly Geekdom (http://girlygeekdom.blogspot.com/2007/09/stereotype-bingo-winner-o2.html) we did a couple of little experiments. The first one was to get a group of tech girl and guy geeks to come up with a logo for Girl Geek Dinners. The first thing that came out of it with all the designs was that they were all various shades of pink... why... because it's the quickest and easiest way to distinguish that the events are aimed at women. We even had a discussion about this bizarre fact. In the end we gave into the pink thing (I as a female hates pink, won't wear it and really don't identify with it!)
On the other side of things, when you are carrying a device, it is already apparent (with most women) that they are indeed women and therefore don't need a gadget to identify that fact. So... are marketeers just lazy or are they missing the fact that the majority of women don't actually like the colour pink as much as all that. If you had a choice between a pink ds, a black ds and a metallic silver or blue ds... which would you choose? Personally I'd go for the metallic one... Black looks too dark and dull, pink, too girly.... I'd love to have the choice of something in the middle
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Girly Geekdom - Stereotype Bingo & The pink thing!
There is definitely a place for pink, (a small female market) but there is also a larger female market that demands style, function and usability (all of which Apple seem to have got right - and many who know me also know I'm not an apple fan - I don't own a single apple product!)
Recently over at Girly Geekdom (http://girlygeekdom.blogspot.com/2007/09/stereotype-bingo-winner-o2.html) we did a couple of little experiments. The first one was to get a group of tech girl and guy geeks to come up with a logo for Girl Geek Dinners. The first thing that came out of it with all the designs was that they were all various shades of pink... why... because it's the quickest and easiest way to distinguish that the events are aimed at women. We even had a discussion about this bizarre fact. In the end we gave into the pink thing (I as a female hates pink, won't wear it and really don't identify with it!)
On the other side of things, when you are carrying a device, it is already apparent (with most women) that they are indeed women and therefore don't need a gadget to identify that fact. So... are marketeers just lazy or are they missing the fact that the majority of women don't actually like the colour pink as much as all that. If you had a choice between a pink ds, a black ds and a metallic silver or blue ds... which would you choose? Personally I'd go for the metallic one... Black looks too dark and dull, pink, too girly.... I'd love to have the choice of something in the middle