All very reminiscent of my high school business classes. Coke and Pepsi were tete-a-tete for years competing with each other and getting a percentage here and there on each other but overall growth was almost flatline.
Queue some bright spark at Coke going, one can only image, "fuck it". Instead of competing with their main perceived rivals in the market, they ignored them and attempted to diverse into other markets - instead of selling Coke to people wanting to buy a soda, they started marketing it to people who wanted a drink full-stop. Broadening there market and sales went through the roof.
I see the same here, Nintendo have decided not to fight with Sony/MS over the relatively small "gamer" market but decided to target whole segments of the population altogether. Thus increasing the baseline of potential customers.
And hey look, it seems to be working. Now excuse me, all this market analysis has made me thirsty....
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Apples and Oranges? Coke and Pepsi more like...
All very reminiscent of my high school business classes. Coke and Pepsi were tete-a-tete for years competing with each other and getting a percentage here and there on each other but overall growth was almost flatline.
Queue some bright spark at Coke going, one can only image, "fuck it". Instead of competing with their main perceived rivals in the market, they ignored them and attempted to diverse into other markets - instead of selling Coke to people wanting to buy a soda, they started marketing it to people who wanted a drink full-stop. Broadening there market and sales went through the roof.
I see the same here, Nintendo have decided not to fight with Sony/MS over the relatively small "gamer" market but decided to target whole segments of the population altogether. Thus increasing the baseline of potential customers.
And hey look, it seems to be working. Now excuse me, all this market analysis has made me thirsty....