Non-exclusivity hasn't made a jot of difference here in Italy where three separate network providers are offering the iphone (Vodafone, TIM and 3). Their pricing is pretty much identical across the board. They all also allow you to purchase the phone unlocked off-contract with no lock-in for exactly the same price of 720 euros (32gb model).
And what's more, here we also get Apple selling the unlocked iphone directly to the public off-contract from the Apple Italy website, with free delivery. Think that's a good move? Hasn't made a difference. Apple price is a mere 20 euros less than that of the networks!
Think again if you believe that things will change the more networks offer the iphone. People want it and they'll pay any price for it.
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Exclusivity a non-issue
Non-exclusivity hasn't made a jot of difference here in Italy where three separate network providers are offering the iphone (Vodafone, TIM and 3). Their pricing is pretty much identical across the board. They all also allow you to purchase the phone unlocked off-contract with no lock-in for exactly the same price of 720 euros (32gb model).
And what's more, here we also get Apple selling the unlocked iphone directly to the public off-contract from the Apple Italy website, with free delivery. Think that's a good move? Hasn't made a difference. Apple price is a mere 20 euros less than that of the networks!
Think again if you believe that things will change the more networks offer the iphone. People want it and they'll pay any price for it.