HD DVD has it all to do

I am a PS3 owner so I have started to pick up the odd blu-ray release. If I didn't have the PS3, or if it didn't have a blu-ray drive, I wouln't be looking to upgrade to an HD player of any kind for a year or so at least. I think the vast majority of households are happy with DVD for the time being and very few people are actually seeking to upgrade. Most PS3 owners are, like me, likely to start looking to buy movies on blu-ray since they already have a player and might as well use it. HD-DVD has to start at step one, convince people to upgrade, THEN convince them to buy an HD-DVD player