It would help if El Reg wouldn't spin so much. Cook wasn't as dismssive of the netbook category as this article implies (go read the full transcript of what he said to help get a clue). What he was saying was that the quality of the hardware wasn't there for *Apple* yet, and that they also didn't think much of the software available (a dig at both Linux and XP). However, he clearly states that it is a category that Apple has its eye on and could enter once the time is right. Apple obviously have the software in place (OS X), especially so because of the iPhone, but want to get their timing right so that they don't enter the space as "me-too" types and instead have something unique to offer it.
Mis-reporting rather than mis-direction
It would help if El Reg wouldn't spin so much. Cook wasn't as dismssive of the netbook category as this article implies (go read the full transcript of what he said to help get a clue). What he was saying was that the quality of the hardware wasn't there for *Apple* yet, and that they also didn't think much of the software available (a dig at both Linux and XP). However, he clearly states that it is a category that Apple has its eye on and could enter once the time is right. Apple obviously have the software in place (OS X), especially so because of the iPhone, but want to get their timing right so that they don't enter the space as "me-too" types and instead have something unique to offer it.