Silly Argument

It's the same with cars: you invest in a brand, you tend to 'big it up' because you don't want to feel that you made the wrong choice.

Advertisers know this... apparently most car adverts are aimed at reassuring people that they made the right choice. They know folk don't buy new cars every week, but they want you to stick with your current brand when you do.

How many apple users have played with Vista for more than five minutes? How many PC users have used an Apple for that long recently?

But everyone wants to feel right.....