Successful Innovation requires as many as possible new forms
Successful innovation needs as many as possible new forms of a device to come to the fore, as often as possible. The Japanese have an inbuilt advantage with innovation, their reluctance to let any single idea or form of a product sit for very long in the manufacturing stage.
The faster you let new thinking make an input and the smaller your manufacturing run, the better you can meet market perceptions with new variations of the same product.
We saw the opposite here in the UK with a fixation on trying to get the maximum length of product run for the minimum product development cost. By the time the business can see that the market is fed up with the currect product, it is too late. Some other innovator has stolen your market from right under your nose. Ergo, we lost cameras, pocket calculators, you name it.
Never try and control your market by any other means than fresh innovation of the product and always test your market by constantly revising the product to suite new perceptions.
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Successful Innovation requires as many as possible new forms
Successful innovation needs as many as possible new forms of a device to come to the fore, as often as possible. The Japanese have an inbuilt advantage with innovation, their reluctance to let any single idea or form of a product sit for very long in the manufacturing stage.
The faster you let new thinking make an input and the smaller your manufacturing run, the better you can meet market perceptions with new variations of the same product.
We saw the opposite here in the UK with a fixation on trying to get the maximum length of product run for the minimum product development cost. By the time the business can see that the market is fed up with the currect product, it is too late. Some other innovator has stolen your market from right under your nose. Ergo, we lost cameras, pocket calculators, you name it.
Never try and control your market by any other means than fresh innovation of the product and always test your market by constantly revising the product to suite new perceptions.