Why the long pre-announcement? To gauge interest and to gain time for tweaks.
The US strategy worked - people crave the machine as is. And they will crave the improvements in speed - AND AVAILABILITY OF SERVICES.
Will it work in Europe? We'll see. If T-Mobile is "ecstatic" that might mean something. With better services (speed and facilities and providers) available in Europe this will leapfrog the US in a positive way. God knows what they will come up with for really mobilized markets like Japan and Taiwan...
So I reckon - banking on Guy K's record, and Apple's (Steve's) record - we're in for a softly-softly treat over the next year in terms of mobilized computing. This will be a stealth revolution, rising to engulf us (the market) like a tide in Cumberland.
Apple's challenges have only been met slowly in computers and music players. They might be met more quickly in the mobile field. And that will be fun to watch, and might make it worth actually buying one of the competing gizmos.
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Potential for mobile revolution
Why the long pre-announcement? To gauge interest and to gain time for tweaks.
The US strategy worked - people crave the machine as is. And they will crave the improvements in speed - AND AVAILABILITY OF SERVICES.
Will it work in Europe? We'll see. If T-Mobile is "ecstatic" that might mean something. With better services (speed and facilities and providers) available in Europe this will leapfrog the US in a positive way. God knows what they will come up with for really mobilized markets like Japan and Taiwan...
So I reckon - banking on Guy K's record, and Apple's (Steve's) record - we're in for a softly-softly treat over the next year in terms of mobilized computing. This will be a stealth revolution, rising to engulf us (the market) like a tide in Cumberland.
Apple's challenges have only been met slowly in computers and music players. They might be met more quickly in the mobile field. And that will be fun to watch, and might make it worth actually buying one of the competing gizmos.
Oh, and one last thing:
http://www.theonion.com/content/news/apple_unveils_new_product