The Register

Reg Hardware

Paris Hilton

New MacBooks = Drop in profit for Apple

The MacBook Air is currently selling very well for Apple (second in the UK Apple Store sales chart) and is a 'premium' product, therefore any new MacBook that's significantly cheaper than an Air but looks like one and isn't much thicker will inevitably cannibalise some existing Air sales and reduce Apple's profit, at least in the short term, hence very likely to be the real reason for the "future product transition" profit reduction warning.

I will probably get one of these new MacBooks, although the temptation to try and load OSX onto something smaller such as an MSI Wind/Acer Aspire One is currently very great.

Paris, because we like something that's good looking.

Forums

Forgotten password