Why the hell would O2 prioritise existing customers over new ones. They've already got all the existing iPhone users tied up in an 18 month contract, so giving them one of the first allocation handsets makes no sense.
Would make much better business sense for them to make the upgraders wait a couple of months until they have enough stock to handle upgrades, without them affecting availability to new customers.
These guys are in this to make money, not just provide people with shiny new toys.
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Existing Customers
Why the hell would O2 prioritise existing customers over new ones. They've already got all the existing iPhone users tied up in an 18 month contract, so giving them one of the first allocation handsets makes no sense.
Would make much better business sense for them to make the upgraders wait a couple of months until they have enough stock to handle upgrades, without them affecting availability to new customers.
These guys are in this to make money, not just provide people with shiny new toys.