With prices like that, where's the benefit in renting them online, other than the convenience factor? I'd personally much rather get a case, sleeve and disk for the same price tbh, and not have it tied to being played with AppleTV. If they were to half the price they might have something interesting, but when you can buy the physical disk for the same price (or possibly even less with a bit of research) there's no USP here at all.
Register
I can't see that taking off...
With prices like that, where's the benefit in renting them online, other than the convenience factor? I'd personally much rather get a case, sleeve and disk for the same price tbh, and not have it tied to being played with AppleTV. If they were to half the price they might have something interesting, but when you can buy the physical disk for the same price (or possibly even less with a bit of research) there's no USP here at all.