Reasonable intelligence

As I recall, English law allows for (I forget the precise wording) claims that could reasonably be dismissed as advertising hype by a person of average intelligence. Thus "probably the best lager" was never in any danger of so much as being slapped on the wrists. The Intel advert sails a bit closer to the wind but I think that any reasonable person of average intelligence could dismiss that claim as advertising hype regardless of any evidence whether supporting or contrary.