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So, what's new?

As always, nothing is new here …

First of all, the technology which Bill Gates is touting as yet another revolution of the world is already here. PC-based phones have been available for well over ten years – first, they were plug in cards, around 2000 they became IP-based applications.

Are people using them? Only few are, and most cases I know of are call centres enjoying the easy integration with they CRM software. Something which can be done using desktop phones and integration software as well.

But of course, since Microsoft has seen the light and has finally started talking about introducing technology that others have been shelling out for 5+ years, it is now the New Wonder™.

And trust me: It will work. A lot of executives will buy into this, throwing a lot of money at Microsoft for getting it, being all excited about having the vision to be first movers into this new technology. And then … silence?

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