Hey, I shop at Archipelago's too. Kind of a chore getting the trolley between isles without ruining your ready meals in the ocean, though.
Unless you meant "aisle", of course. Narf.
I think there's a bit too much pessimism here. Whether it screws up supermarkets' placement tactics or not is rather irrelevant - if it's useful, one store will implement it, people will start going there, then the others will have to install it too. They installed self-service checkouts even though they usually lack an impulse-buy counter and can't pester you to get a Nectar card. Online shopping already allows you to see your total as you shop. And they can still put bread at one end and veg at the other - in fact, if the trolleys told you exactly where to go you'll probably have more time to look at the shelves instead of staring at the aisle signs.
If they could get away with it, I'm sure all supermarkets would chain shoppers to a conveyor belt that took them round the whole store twice and then to the checkout. But if people can get a more convenient shopping experience, they'll go to a different supermarket. In fact, that's part of why people went to supermarkets in the first place instead of trudging round the high street.
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If it's useful, it'll happen
"what isle it’s in"
Hey, I shop at Archipelago's too. Kind of a chore getting the trolley between isles without ruining your ready meals in the ocean, though.
Unless you meant "aisle", of course. Narf.
I think there's a bit too much pessimism here. Whether it screws up supermarkets' placement tactics or not is rather irrelevant - if it's useful, one store will implement it, people will start going there, then the others will have to install it too. They installed self-service checkouts even though they usually lack an impulse-buy counter and can't pester you to get a Nectar card. Online shopping already allows you to see your total as you shop. And they can still put bread at one end and veg at the other - in fact, if the trolleys told you exactly where to go you'll probably have more time to look at the shelves instead of staring at the aisle signs.
If they could get away with it, I'm sure all supermarkets would chain shoppers to a conveyor belt that took them round the whole store twice and then to the checkout. But if people can get a more convenient shopping experience, they'll go to a different supermarket. In fact, that's part of why people went to supermarkets in the first place instead of trudging round the high street.