They already did, or haven't you noticed that a PS3 is now £300, not £425?
This piece of speculation (analysts only have access to the same data as the rest of us) is merely suggesting that they cost $400 to manufacture. Sony then sell them in the US at $400. So not exactly a huge markup to cut.
Register
@Tim
They already did, or haven't you noticed that a PS3 is now £300, not £425?
This piece of speculation (analysts only have access to the same data as the rest of us) is merely suggesting that they cost $400 to manufacture. Sony then sell them in the US at $400. So not exactly a huge markup to cut.