While I agree with you that the current unlimited nonsense is annoying, if the UK regulator stepped in and said "you cannot have 'unlimited' with a fair use policy", we would quickly lose all unlimited deals altogether, with something like 10GB packages being standard. I think, under the circumstances, I would like to have an unknown ceiling somewhere very high to a known ceiling I can hit when I jump.
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While I agree with you that the current unlimited nonsense is annoying, if the UK regulator stepped in and said "you cannot have 'unlimited' with a fair use policy", we would quickly lose all unlimited deals altogether, with something like 10GB packages being standard. I think, under the circumstances, I would like to have an unknown ceiling somewhere very high to a known ceiling I can hit when I jump.