Almost comical (if it weren't for all the job losses amongst those who did the work) what has happened to Kodak. Starting with digital denial, then producing a bucket load of awful digital cameras, forgetting the digital print business and then making the printers where even an addled grandparent can work out the poor economics of printing using them and not an Internet bureau given how costly they were to run (it was still cheaper to go to a high street digital print kiosk - which are now priced much more competitively).
They had a good brand name and an ideal opportunity to be at the leading edge of consumer digital photography, but lost the plot entirely. All they needed was a bit of thought (tough at board level at times) and some vertical integration. Consider how well they could have done if 5 years there was an easy way to connect your Kodak digital camera to the Internet, automatically upload photos and have them nicely printed and delivered to you the next day. It's always been possible, but the trick would have to make it so seamless and easy it would have been more trouble not to do it.
Register
Straight up the wrong tree.
Straight up the wrong tree - multiple times.
Almost comical (if it weren't for all the job losses amongst those who did the work) what has happened to Kodak. Starting with digital denial, then producing a bucket load of awful digital cameras, forgetting the digital print business and then making the printers where even an addled grandparent can work out the poor economics of printing using them and not an Internet bureau given how costly they were to run (it was still cheaper to go to a high street digital print kiosk - which are now priced much more competitively).
They had a good brand name and an ideal opportunity to be at the leading edge of consumer digital photography, but lost the plot entirely. All they needed was a bit of thought (tough at board level at times) and some vertical integration. Consider how well they could have done if 5 years there was an easy way to connect your Kodak digital camera to the Internet, automatically upload photos and have them nicely printed and delivered to you the next day. It's always been possible, but the trick would have to make it so seamless and easy it would have been more trouble not to do it.