Charge users the cost of an equivalent contract as provided by the local operator, while providing them a partial refund on the cost of their home contract for the days they are out of their home country.
Or alternatively, since most providers in europe are part of the same parent companies simply offer contracts on a europe-wide or network-wide (ie anywhere that company operates) basis instead of locally to each country.
It's only a logical extension, mobile contracts in the US used to be state specific with roaming charges if you left your state, and even in a small country like the UK there used to be higher charges for use out of region.
Considering how easy it is to travel to another country these days, especially on much of mainland europe where the borders are almost totally open and the currency is the same.
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Abolish roaming charges...
Instead of roaming charges, do it another way...
Charge users the cost of an equivalent contract as provided by the local operator, while providing them a partial refund on the cost of their home contract for the days they are out of their home country.
Or alternatively, since most providers in europe are part of the same parent companies simply offer contracts on a europe-wide or network-wide (ie anywhere that company operates) basis instead of locally to each country.
It's only a logical extension, mobile contracts in the US used to be state specific with roaming charges if you left your state, and even in a small country like the UK there used to be higher charges for use out of region.
Considering how easy it is to travel to another country these days, especially on much of mainland europe where the borders are almost totally open and the currency is the same.