Maybe this is all a ploy by Apple's marketing department to attract attention to the new shiny shiny.
Protos from all manufacturers get lost all the time, and while corporate security types get quite excited about it, it's not usually a disaster - especially not this close to launch when any competitor worth their salt knows all about the new toy anyway.
Register
Alternative explanation...
Maybe this is all a ploy by Apple's marketing department to attract attention to the new shiny shiny.
Protos from all manufacturers get lost all the time, and while corporate security types get quite excited about it, it's not usually a disaster - especially not this close to launch when any competitor worth their salt knows all about the new toy anyway.