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@Michael

"Will anyone even notice?"

Call me paranoid but, maybe that's their idea. You are so engrossed in the game that the ads affect you in a subliminal way i.e. processed by your subconscious with no higher brain processing.

Especially as the ads are dynamic. Static ads you will filter after the first few times you encounter them. If ads are refreshed in-game then you will notice the change.

I am pretty keen gamer. I already pay these companies for their product. I neither want them to pipe me ads nor (and I'm looking at EA here) monitor "anonymously" my web activity.

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