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Intel staff 'fired' in ring piece stunt

In a bid to distract hacks from Intel's upcoming battle with the Federal Trade Commission, the chip giant's spin team have come up with a "funny" video of five Finnish employees firing themselves from cannons in a bid to play the Intel five-note jingle. Said staff were shot at a giant set if chimes, the impact of crania on steel …

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Kay Tie

Something of the CGI about that

I'm not sure which is more suspicious: the not-quite-real trajectories or the mumbo jumbo countdown words.

Paul Slater

Mumbo jumbo numbers

Finnish is one of only two European languages that is not descended from the ancient Proto Indo-European tongue which ultimately produced Sanskrit, Greek, Latin, German, Celtic and English, amongst others. So it's hardly surprising that the numbers sound odd.

1 to 10 in Finnish: yksi kaksi kolme neljä viisi kuusi seitsemän kahdeksan yhdeksän kymmenen

Steve Brammer

It's Finnish not mumbo jumbo

Happy

How rude of you to call the Finnish language "mumbo jumbo".

Steve Brammer

5, 4, 3, 2, 1

5 - Viisi

4 - Neljä

3 - Kolme

2 - Kaksi

1 - Yksi

100113.1537

Not mumbo-jumbo - just Finnish

Thumb Up

Sorry Kay - that isn't mumbo-jumbo - it is FinnishI

And I don't care if it is faked CGI - it is still hilarious!

DavCrav

Finnish perhaps?

"I'm not sure which is more suspicious: the not-quite-real trajectories or the mumbo jumbo countdown words."

I'm not an expert, but Finnish?

Steen Hive

Mumbo-jumbo?

Pint

"I'm not sure which is more suspicious: the not-quite-real trajectories or the mumbo jumbo countdown words."

5,4,3,2,1 in Finnish? Hardly "mumbo-jumbo".

Very useful for ordering beer in Ivalo and other godforsaken places where the English level isn't so hot..

Anonymous Coward

Mumbo Jumbo Countdown words?

Anonymous Coward

er, I think you'll find that they were just counting down in Finnish...

Anonymous Coward

What "mumbo jumbo"?

Grenade

That was perfectly-enunciated Finnish, you ignoramus. Neljä, kolme, kaksi, yksi, nolla. WTF is your problem?

( google search; "Counting in finnish", first hit:

http://www.marijn.org/everything-is-4/counting-0-to-100/finnish )

Kay Tie

Yes, I know about the Finno-Ugric language branch..

.. being non-Indo-European etc. I was ribbing the Finns. But since all the replies come from people that have vowels in their names, it doesn't seem as if the Finns rose to the bait.

paul derry

yeah, right

Is is April fool's day already?

Steve Brammer

April fools day

It could have been April fools day the weather looks about right. It certainly wasn't recently since there is almost certainly snow on the ground in Finland right now.

seanj

I know I might be considered sad, but...

Go

that made me laugh out loud... I heartily support this action, and believe other companies should fire employees from cannons to reproduce their own corporate jingles...

Hoping my company never comes up with a jingle....

thefutureboy

Is it me or is it you?

Dead Vulture

Are you the biggest fools for thinking it's real or am I the biggest fool for thinking you think it's real? Vote now!

Andus McCoatover

Er..

"Are you the biggest fools for thinking it's real or am I the biggest fool for thinking you think it's real? Vote now!"

Er, which button should I press? Green, Red, or Report? I go for the latter.

Hywel Thomas

Ring Piece

Thumb Up

LINSIHNLTMSGDOAMCHLTITM!

LinkOfHyrule

Misleading Headline

Joke

Thanks for getting me all excited and then letting me down. In those few short seconds between clicking the link and the article page being rendered what was flashing through my mind was indeed very different to what the article actually tells.

Though I can't complain, It is after-all why I read El Reg - Tech news with an additional smut add-on (Or should I say strap on!)

The Indomitable Gall

CGI kills the magic

If someone actually wanted to do that for real, it wouldn't seem as impressive because we're now so used to the computer generated versions of this sort of nonsense.

Steven Jones

pointless fake...

If they are going to fake something, they might at least pay some respect to the laws of perspective so the flying bodies actually reduce in apparent size as they go through the air.

Anonymous Coward

Real?

Go

Cynics. Of course its real. I have ordered a new five core Xeon on the strength of the advertisement.

fidodogbreath

I am inspired now.

Happy

I'm running to the store post haste to buy something with Intel Inside!

Juan Inamillion

turgid

Thumb Down

What made them think that they could make the world's most irritating jingle less so by making this turgid dog poo

Phil Rigby

El Reg style

Joke

Playmobil version?

Rob Brady

It would be easier to do for real than fake this well.

Thumb Up

There's more on Intel's site, looking at the behind the scenes clips and the rest of the content (Including a longer version of the launch)

After I'd finished laughing hysterically for a good 5 minutes and watching it a bunch of times I'd say it's real.

If not it's a fake with a level of skill that would be greater than firing 5 guys out of cannons.

http://www.intel.com/en_UK/CannonBells/index.htm

As for what it does to my opnionion of Intel:-

a) R&D is about risk taking.

b) Sometimes doing what others would think gets impressive results

c) Because of a+b Intel is wise to have and R&D team in Finland, but keep them away from explosives please.

d) I suppose after the precision needed to make processors for them this is child's play.

e) It's still a brown trousers event, and the level of confidence in what they have designed is impressive.

e) How the BLEEP did they get this project funded by Intel?

f) Whatever Intel paid to fund this non-core-business project was totally worth it.

g) Intel should not push their luck firing anymore employees, but these ones involved in this need a promotion. :-)

g) ARRRGH DA BELLS!

Graham Marsden

Fake!

Boffin

Type your comment here — plain text only, no HTML

Sly

I just want to see more...

Grenade

intel folks take it on the head *whack*

Chads

Plausible but..

Ok so it's doable, but given what a cynical bunch we are on the interwebs, wouldn't you have it covered by more than one amateur cameraman if you did it for real?

Andus McCoatover

MAGIC!!!!

Pint

Only the Finns would have ago at that. Beautiful! Beer icon, naturally!

Of course, there's the World phone-throwing championships (http://www.savonlinnafestivals.com/en_index.htm)

World air-guitar championships

Yet more, Wife-carrying (http://en.wikipedia.org/wiki/Wife_carrying)

Finally, surströmming eating. (http://www.youtube.com/watch?v=iebNdCSqWmc). NSFA*

Actually, the last is something I almost bought in my supermarket at $10 today. Problem is, it smells like a cadaver, and the natural human reaction on smelling a cadaver is an intense fear-and-flight reflex. But for $10....cheaper terror than a roller-coaster...

What? You think Finland is boring??? ;-)

*Not Safe For Anywhere.

Anonymous Coward

It's a fake. Sadly.

Unhappy

Remember the long-range skijump tube vid? Same idea. It's a vidoe effect. Nice, well done, but a vidplay none the less. Pity, I thought Intel had a good idea going there... next up, shoot some politicians through paper targets mounted in front of a solid concrete wall, perhaps? *evil grin*

Andus McCoatover

Not Nokia's tune.

Joke

They'd need 12 folks. Are there that many left?

Anonymous Coward

bored, bored, bored.

Anonymous Coward

http://www.reghardware.co.uk/Design/graphics/icons/comment/fail_32.png

A very boring piece of film. On an ever so slightly more interesting note, the plural of cannon is cannon.

Anonymous Coward

Wondering

Jobs Horns

If there are any rules as to how many notes there can be in a corporate jingle and if we can persuade Steve Jobs....

This post has been deleted by its author

Marc Lawrence

Arrrgh.... Notes

Stop

Well if not fake; the 'arrrrgghhh (of impending doom)' before the notes chime is much more realistic for an Intel product...

Dave Mundt

How about the Outpost.com hamster cannon?

Megaphone

Greetings and Salutations....

and if anyone has a link to the outpost.com commercial that involved firing hamsters from a cannon at the hole in the "O", I would LOVE to have it again. That was a great piece of politically incorrect film that is worth watching.

regards

dave mundt

Matthew Barker

Intel

Coat

Obviously those working for Intel are so cerebral that they only care for completely mental pursuits.

mafoo

GEIF NON CGI

WTF?

I cried when i saw the badly lit and rendered metal cylinders.

You owe me 5 engineers being fired at metal tubes. :'(

Anonymous Coward

Clearly a fake.

Coat

Where would they have got so many cheerful, sober Finns?

I'll get my warm coat.

Herby

Those notes...

Why is it that EVERY time I hear the intel notes (sung, or played on a synth), I want to repeat the phrase:

Bong...A Piece of S***

It just fits (and quite well I might add). Unfortunately, I can't seem to get Microsoft into the notes (Oh, well...)

Andy Enderby 1

Viral Ad posted as news ?

By El Reg ?

With their reputation ?

surely not....

The First Dave

Fake

What gives it away for me is the lack of safety equipment - the crash mats are barely big enough to catch the falling bodies if they aim perfectly - if any of them had flown wide they would have been toast.

Field Marshal Von Krakenfart

Not a meaningful title

Paris Hilton

Where they AMD engineers?

I like their countdown,

5 - Viisi

4 - Neljä

3 - Kolme

2 - Kaksi

1 - YIKE-ski

Paris, who is impressed with people who can count backwards from 5

Andus McCoatover

Finally..

0 = NOOOOOO-lla . (Nolla)

Andus McCoatover

'Course it's a fake - but a bloody good one.

Thumb Up

If you watch it a few times, see the small landing platform they have, no net behind in case one of the flyers misses the target, no padding on the cranes holding the 'bells', the unnatural flailing arm movements - mannequins, maybe? -, with no protection in front should a cannon miss the targets or malfunction, and the unnatural - theatrical - Finnglish accent of the presenter (No educated Finn talks like that. I know, I live there. Even the local drunks can pronounce better.

He sounds like he's doing a parody of the 'Swedish Chef' from the muppets. Brilliant).

Intel, Finland allowing the shooting of experienced and valued engineers from cannons? Gi's a break! We DO have Elf and Safety here too.

But, Kudos!! Nice video! Beautifully done! 10 points.

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