In a bid to distract hacks from Intel's upcoming battle with the Federal Trade Commission, the chip giant's spin team have come up with a "funny" video of five Finnish employees firing themselves from cannons in a bid to play the Intel five-note jingle.
Said staff were shot at a giant set if chimes, the impact of crania on steel …
Finnish is one of only two European languages that is not descended from the ancient Proto Indo-European tongue which ultimately produced Sanskrit, Greek, Latin, German, Celtic and English, amongst others. So it's hardly surprising that the numbers sound odd.
1 to 10 in Finnish: yksi kaksi kolme neljä viisi kuusi seitsemän kahdeksan yhdeksän kymmenen
Yes, I know about the Finno-Ugric language branch..
#
.. being non-Indo-European etc. I was ribbing the Finns. But since all the replies come from people that have vowels in their names, it doesn't seem as if the Finns rose to the bait.
It could have been April fools day the weather looks about right. It certainly wasn't recently since there is almost certainly snow on the ground in Finland right now.
that made me laugh out loud... I heartily support this action, and believe other companies should fire employees from cannons to reproduce their own corporate jingles...
Hoping my company never comes up with a jingle....
Thanks for getting me all excited and then letting me down. In those few short seconds between clicking the link and the article page being rendered what was flashing through my mind was indeed very different to what the article actually tells.
Though I can't complain, It is after-all why I read El Reg - Tech news with an additional smut add-on (Or should I say strap on!)
If someone actually wanted to do that for real, it wouldn't seem as impressive because we're now so used to the computer generated versions of this sort of nonsense.
If they are going to fake something, they might at least pay some respect to the laws of perspective so the flying bodies actually reduce in apparent size as they go through the air.
Ok so it's doable, but given what a cynical bunch we are on the interwebs, wouldn't you have it covered by more than one amateur cameraman if you did it for real?
Actually, the last is something I almost bought in my supermarket at $10 today. Problem is, it smells like a cadaver, and the natural human reaction on smelling a cadaver is an intense fear-and-flight reflex. But for $10....cheaper terror than a roller-coaster...
Remember the long-range skijump tube vid? Same idea. It's a vidoe effect. Nice, well done, but a vidplay none the less. Pity, I thought Intel had a good idea going there... next up, shoot some politicians through paper targets mounted in front of a solid concrete wall, perhaps? *evil grin*
and if anyone has a link to the outpost.com commercial that involved firing hamsters from a cannon at the hole in the "O", I would LOVE to have it again. That was a great piece of politically incorrect film that is worth watching.
What gives it away for me is the lack of safety equipment - the crash mats are barely big enough to catch the falling bodies if they aim perfectly - if any of them had flown wide they would have been toast.
If you watch it a few times, see the small landing platform they have, no net behind in case one of the flyers misses the target, no padding on the cranes holding the 'bells', the unnatural flailing arm movements - mannequins, maybe? -, with no protection in front should a cannon miss the targets or malfunction, and the unnatural - theatrical - Finnglish accent of the presenter (No educated Finn talks like that. I know, I live there. Even the local drunks can pronounce better.
He sounds like he's doing a parody of the 'Swedish Chef' from the muppets. Brilliant).
Intel, Finland allowing the shooting of experienced and valued engineers from cannons? Gi's a break! We DO have Elf and Safety here too.
Intel staff 'fired' in ring piece stunt
In a bid to distract hacks from Intel's upcoming battle with the Federal Trade Commission, the chip giant's spin team have come up with a "funny" video of five Finnish employees firing themselves from cannons in a bid to play the Intel five-note jingle. Said staff were shot at a giant set if chimes, the impact of crania on steel …
This topic is closed for new posts.
Posted Wednesday 16th December 2009 17:07 GMT
Kay Tie
Something of the CGI about that #
I'm not sure which is more suspicious: the not-quite-real trajectories or the mumbo jumbo countdown words.
Posted Wednesday 16th December 2009 20:16 GMT
Paul Slater
Mumbo jumbo numbers #
Finnish is one of only two European languages that is not descended from the ancient Proto Indo-European tongue which ultimately produced Sanskrit, Greek, Latin, German, Celtic and English, amongst others. So it's hardly surprising that the numbers sound odd.
1 to 10 in Finnish: yksi kaksi kolme neljä viisi kuusi seitsemän kahdeksan yhdeksän kymmenen
Posted Wednesday 16th December 2009 20:17 GMT
Steve Brammer
It's Finnish not mumbo jumbo #
How rude of you to call the Finnish language "mumbo jumbo".
Posted Wednesday 16th December 2009 20:17 GMT
Steve Brammer
5, 4, 3, 2, 1 #
5 - Viisi
4 - Neljä
3 - Kolme
2 - Kaksi
1 - Yksi
Posted Wednesday 16th December 2009 20:17 GMT
100113.1537
Not mumbo-jumbo - just Finnish #
Sorry Kay - that isn't mumbo-jumbo - it is FinnishI
And I don't care if it is faked CGI - it is still hilarious!
Posted Wednesday 16th December 2009 23:38 GMT
DavCrav
Finnish perhaps? #
"I'm not sure which is more suspicious: the not-quite-real trajectories or the mumbo jumbo countdown words."
I'm not an expert, but Finnish?
Posted Thursday 17th December 2009 00:14 GMT
Steen Hive
Mumbo-jumbo? #
"I'm not sure which is more suspicious: the not-quite-real trajectories or the mumbo jumbo countdown words."
5,4,3,2,1 in Finnish? Hardly "mumbo-jumbo".
Very useful for ordering beer in Ivalo and other godforsaken places where the English level isn't so hot..
Posted Thursday 17th December 2009 00:17 GMT
Anonymous Coward
Mumbo Jumbo Countdown words? #
er, I think you'll find that they were just counting down in Finnish...
Posted Thursday 17th December 2009 00:17 GMT
Anonymous Coward
What "mumbo jumbo"? #
That was perfectly-enunciated Finnish, you ignoramus. Neljä, kolme, kaksi, yksi, nolla. WTF is your problem?
( google search; "Counting in finnish", first hit:
http://www.marijn.org/everything-is-4/counting-0-to-100/finnish )
Posted Thursday 17th December 2009 00:20 GMT
Kay Tie
Yes, I know about the Finno-Ugric language branch.. #
.. being non-Indo-European etc. I was ribbing the Finns. But since all the replies come from people that have vowels in their names, it doesn't seem as if the Finns rose to the bait.
Posted Wednesday 16th December 2009 17:07 GMT
paul derry
yeah, right #
Is is April fool's day already?
Posted Wednesday 16th December 2009 20:17 GMT
Steve Brammer
April fools day #
It could have been April fools day the weather looks about right. It certainly wasn't recently since there is almost certainly snow on the ground in Finland right now.
Posted Wednesday 16th December 2009 17:07 GMT
seanj
I know I might be considered sad, but... #
that made me laugh out loud... I heartily support this action, and believe other companies should fire employees from cannons to reproduce their own corporate jingles...
Hoping my company never comes up with a jingle....
Posted Wednesday 16th December 2009 17:13 GMT
thefutureboy
Is it me or is it you? #
Are you the biggest fools for thinking it's real or am I the biggest fool for thinking you think it's real? Vote now!
Posted Wednesday 16th December 2009 23:38 GMT
Andus McCoatover
Er.. #
"Are you the biggest fools for thinking it's real or am I the biggest fool for thinking you think it's real? Vote now!"
Er, which button should I press? Green, Red, or Report? I go for the latter.
Posted Wednesday 16th December 2009 17:13 GMT
Hywel Thomas
Ring Piece #
LINSIHNLTMSGDOAMCHLTITM!
Posted Wednesday 16th December 2009 20:11 GMT
LinkOfHyrule
Misleading Headline #
Thanks for getting me all excited and then letting me down. In those few short seconds between clicking the link and the article page being rendered what was flashing through my mind was indeed very different to what the article actually tells.
Though I can't complain, It is after-all why I read El Reg - Tech news with an additional smut add-on (Or should I say strap on!)
Posted Wednesday 16th December 2009 20:13 GMT
The Indomitable Gall
CGI kills the magic #
If someone actually wanted to do that for real, it wouldn't seem as impressive because we're now so used to the computer generated versions of this sort of nonsense.
Posted Wednesday 16th December 2009 20:13 GMT
Steven Jones
pointless fake... #
If they are going to fake something, they might at least pay some respect to the laws of perspective so the flying bodies actually reduce in apparent size as they go through the air.
Posted Wednesday 16th December 2009 20:13 GMT
Anonymous Coward
Real? #
Cynics. Of course its real. I have ordered a new five core Xeon on the strength of the advertisement.
Posted Wednesday 16th December 2009 20:13 GMT
fidodogbreath
I am inspired now. #
I'm running to the store post haste to buy something with Intel Inside!
Posted Wednesday 16th December 2009 20:16 GMT
Juan Inamillion
turgid #
What made them think that they could make the world's most irritating jingle less so by making this turgid dog poo
Posted Wednesday 16th December 2009 20:17 GMT
Phil Rigby
El Reg style #
Playmobil version?
Posted Wednesday 16th December 2009 20:17 GMT
Rob Brady
It would be easier to do for real than fake this well. #
There's more on Intel's site, looking at the behind the scenes clips and the rest of the content (Including a longer version of the launch)
After I'd finished laughing hysterically for a good 5 minutes and watching it a bunch of times I'd say it's real.
If not it's a fake with a level of skill that would be greater than firing 5 guys out of cannons.
http://www.intel.com/en_UK/CannonBells/index.htm
As for what it does to my opnionion of Intel:-
a) R&D is about risk taking.
b) Sometimes doing what others would think gets impressive results
c) Because of a+b Intel is wise to have and R&D team in Finland, but keep them away from explosives please.
d) I suppose after the precision needed to make processors for them this is child's play.
e) It's still a brown trousers event, and the level of confidence in what they have designed is impressive.
e) How the BLEEP did they get this project funded by Intel?
f) Whatever Intel paid to fund this non-core-business project was totally worth it.
g) Intel should not push their luck firing anymore employees, but these ones involved in this need a promotion. :-)
g) ARRRGH DA BELLS!
Posted Wednesday 16th December 2009 20:17 GMT
Graham Marsden
Fake! #
Type your comment here — plain text only, no HTML
Posted Wednesday 16th December 2009 20:17 GMT
Sly
I just want to see more... #
intel folks take it on the head *whack*
Posted Wednesday 16th December 2009 23:38 GMT
Chads
Plausible but.. #
Ok so it's doable, but given what a cynical bunch we are on the interwebs, wouldn't you have it covered by more than one amateur cameraman if you did it for real?
Posted Wednesday 16th December 2009 23:38 GMT
Andus McCoatover
MAGIC!!!! #
Only the Finns would have ago at that. Beautiful! Beer icon, naturally!
Of course, there's the World phone-throwing championships (http://www.savonlinnafestivals.com/en_index.htm)
World air-guitar championships
Yet more, Wife-carrying (http://en.wikipedia.org/wiki/Wife_carrying)
Finally, surströmming eating. (http://www.youtube.com/watch?v=iebNdCSqWmc). NSFA*
Actually, the last is something I almost bought in my supermarket at $10 today. Problem is, it smells like a cadaver, and the natural human reaction on smelling a cadaver is an intense fear-and-flight reflex. But for $10....cheaper terror than a roller-coaster...
What? You think Finland is boring??? ;-)
*Not Safe For Anywhere.
Posted Wednesday 16th December 2009 23:38 GMT
Anonymous Coward
It's a fake. Sadly. #
Remember the long-range skijump tube vid? Same idea. It's a vidoe effect. Nice, well done, but a vidplay none the less. Pity, I thought Intel had a good idea going there... next up, shoot some politicians through paper targets mounted in front of a solid concrete wall, perhaps? *evil grin*
Posted Wednesday 16th December 2009 23:38 GMT
Andus McCoatover
Not Nokia's tune. #
They'd need 12 folks. Are there that many left?
Posted Thursday 17th December 2009 00:14 GMT
Anonymous Coward
bored, bored, bored. #
http://www.reghardware.co.uk/Design/graphics/icons/comment/fail_32.png
A very boring piece of film. On an ever so slightly more interesting note, the plural of cannon is cannon.
Posted Thursday 17th December 2009 00:17 GMT
Anonymous Coward
Wondering #
If there are any rules as to how many notes there can be in a corporate jingle and if we can persuade Steve Jobs....
This post has been deleted by its author
Posted Thursday 17th December 2009 00:17 GMT
Marc Lawrence
Arrrgh.... Notes #
Well if not fake; the 'arrrrgghhh (of impending doom)' before the notes chime is much more realistic for an Intel product...
Posted Thursday 17th December 2009 00:18 GMT
Dave Mundt
How about the Outpost.com hamster cannon? #
Greetings and Salutations....
and if anyone has a link to the outpost.com commercial that involved firing hamsters from a cannon at the hole in the "O", I would LOVE to have it again. That was a great piece of politically incorrect film that is worth watching.
regards
dave mundt
Posted Thursday 17th December 2009 00:18 GMT
Matthew Barker
Intel #
Obviously those working for Intel are so cerebral that they only care for completely mental pursuits.
Posted Thursday 17th December 2009 00:18 GMT
mafoo
GEIF NON CGI #
I cried when i saw the badly lit and rendered metal cylinders.
You owe me 5 engineers being fired at metal tubes. :'(
Posted Thursday 17th December 2009 00:19 GMT
Anonymous Coward
Clearly a fake. #
Where would they have got so many cheerful, sober Finns?
I'll get my warm coat.
Posted Thursday 17th December 2009 08:14 GMT
Herby
Those notes... #
Why is it that EVERY time I hear the intel notes (sung, or played on a synth), I want to repeat the phrase:
Bong...A Piece of S***
It just fits (and quite well I might add). Unfortunately, I can't seem to get Microsoft into the notes (Oh, well...)
Posted Thursday 17th December 2009 14:41 GMT
Andy Enderby 1
Viral Ad posted as news ? #
By El Reg ?
With their reputation ?
surely not....
Posted Thursday 17th December 2009 16:26 GMT
The First Dave
Fake #
What gives it away for me is the lack of safety equipment - the crash mats are barely big enough to catch the falling bodies if they aim perfectly - if any of them had flown wide they would have been toast.
Posted Thursday 17th December 2009 16:33 GMT
Field Marshal Von Krakenfart
Not a meaningful title #
Where they AMD engineers?
I like their countdown,
5 - Viisi
4 - Neljä
3 - Kolme
2 - Kaksi
1 - YIKE-ski
Paris, who is impressed with people who can count backwards from 5
Posted Saturday 19th December 2009 00:33 GMT
Andus McCoatover
Finally.. #
0 = NOOOOOO-lla . (Nolla)
Posted Thursday 17th December 2009 16:38 GMT
Andus McCoatover
'Course it's a fake - but a bloody good one. #
If you watch it a few times, see the small landing platform they have, no net behind in case one of the flyers misses the target, no padding on the cranes holding the 'bells', the unnatural flailing arm movements - mannequins, maybe? -, with no protection in front should a cannon miss the targets or malfunction, and the unnatural - theatrical - Finnglish accent of the presenter (No educated Finn talks like that. I know, I live there. Even the local drunks can pronounce better.
He sounds like he's doing a parody of the 'Swedish Chef' from the muppets. Brilliant).
Intel, Finland allowing the shooting of experienced and valued engineers from cannons? Gi's a break! We DO have Elf and Safety here too.
But, Kudos!! Nice video! Beautifully done! 10 points.
This topic is closed for new posts.